Jason Tassie is a leading voice in UK business growth and strategy, with over two decades of hands-on experience helping start-ups and SMEs successfully launch & scale.
As the founder of knowyourbusiness.co.uk, Jason provides expert guidance and practical tools for entrepreneurs navigating the challenges of starting and growing a company in today’s competitive landscape.
Jason has over 20 years of expertise in commentating in the B2B space. In 2004, he co-founded Know Your Money, a financial guidance platform that became one of the UK’s most trusted resources for business finance advice. As the site’s long-standing spokesperson for B2B products and commercial finance, he played a key role in helping thousands of business owners understand and access the funding they needed.
Jason has provided market commentary to leading UK and international publications on a wide range of business, finance and consumer trends. A selection of his published commentary can be found below…
In this Independent feature, Jason Tassie discusses how global consumer brands can lose relevance when they drift into the “middle ground” of offering neither premium nor good value. He explains how changing consumer behaviour, rising costs and a shift towards local, independent alternatives are reshaping high-street spending.
In this Forbes Advisor guide, Jason contributes expert insight on what businesses should look for when comparing payment providers. He focuses on practical, operational factors such as transaction fees, payout speed and cash-flow impact, explaining why faster access to funds and transparent pricing matter more than headline features for SMEs.
Speaking to Observer, Jason examines Starbucks’ attempt to reconnect with customers through store redesigns, service improvements and operational investment. He discusses the limits of scale in consumer-facing businesses, noting that while data and loyalty programmes offer advantages, they can’t fully replace community, personality and trust.
Jason Tassie is a leading voice in UK business growth and strategy, with over two decades of hands-on experience helping start-ups and SMEs successfully launch & scale.
As the founder of knowyourbusiness.co.uk, Jason provides expert guidance and practical tools for entrepreneurs navigating the challenges of starting and growing a company in today’s competitive landscape.
Jason has over 20 years of expertise in commentating in the B2B space. In 2004, he co-founded Know Your Money, a financial guidance platform that became one of the UK’s most trusted resources for business finance advice. As the site’s long-standing spokesperson for B2B products and commercial finance, he played a key role in helping thousands of business owners understand and access the funding they needed.
Jason has provided market commentary to leading UK and international publications on a wide range of business, finance and consumer trends. A selection of his published commentary can be found below…
In this Independent feature, Jason Tassie discusses how global consumer brands can lose relevance when they drift into the “middle ground” of offering neither premium nor good value. He explains how changing consumer behaviour, rising costs and a shift towards local, independent alternatives are reshaping high-street spending.
In this Forbes Advisor guide, Jason contributes expert insight on what businesses should look for when comparing payment providers. He focuses on practical, operational factors such as transaction fees, payout speed and cash-flow impact, explaining why faster access to funds and transparent pricing matter more than headline features for SMEs.
OBSERVER
Speaking to Observer, Jason examines Starbucks’ attempt to reconnect with customers through store redesigns, service improvements and operational investment. He discusses the limits of scale in consumer-facing businesses, noting that while data and loyalty programmes offer advantages, they can’t fully replace community, personality and trust.