Privacy Policy

Effective date: October 2025

1. Introduction

This Privacy Policy explains how Engage Media Ltd (“we”, “our”, “us”) collects, uses and protects your personal information when you visit our website https://www.knowyourbusiness.co.uk (the “Service”), our related apps and social media content.

Engage Media Ltd is the data controller responsible for your personal information.
Registered address: Unit 10 Aylsham Business Park, Richard Oakes Road, Aylsham, Norwich, Norfolk, NR11 6FD, United Kingdom.

By using our Service, you agree to the terms of this Privacy Policy. If you do not agree, please do not access or use the website.

2. Information We Collect

We may collect and process the following categories of personal data:

a. Information you provide directly

• If you choose to contact us by email or other means, we will process the information you provide in that correspondence.

b. Automatically collected information

When you visit our website, we automatically collect:

• Usage data: pages viewed, search terms, time spent on site.
  
• Device and technical data: IP address, browser type, device identifiers, operating system and referral URLs.
  
• Cookies and analytics data: used for site performance, analytics, and security purposes. See our Cookie Policy for full details.
  

We do not intentionally collect sensitive (“special category”) personal data through this website.

3. How We Use Your Information

We use your information to:

• Respond to enquiries and provide requested services.
  
• Improve our website, user experience, and services.
  
• Detect and prevent fraud or abuse.
  
• Comply with legal obligations and respond to lawful requests.
  
• Send service or marketing communications (only if you have consented).
  

4. Lawful Basis for Processing

We process personal data under the following legal bases, as defined by the UK GDPR:

• Legitimate interests – to operate, maintain and improve our website and respond to user enquiries.
  
• Consent – where you have opted in to cookies or marketing communications.
  
• Legal obligation – when processing is necessary to comply with UK law.
  

5. Retention of Personal Data

We only keep personal data for as long as necessary to fulfil the purposes for which it was collected.

• Enquiry correspondence: retained for up to 12 months.
  
• Analytics data: retained for up to 26 months (or as configured in analytics tools).
  
• Marketing contact data: single opt in: 30 days, double opt in: until you withdraw consent or unsubscribe.

When no longer needed, data is securely deleted or anonymised.

6. Data Sharing and Third Parties

We may share personal data with trusted third parties that help us operate our business, such as:

• Website hosting providers: to securely host and maintain our site.
• Analytics services (e.g., Google Analytics): for performance and usage analysis.
• Email communication providers (e.g., Mailchimp) for contact responses or newsletter delivery).
• Review invitations via Trustpilot Automatic Feedback Service (AFS): When you provide your email address, Trustpilot AFS may send you a review invitation on our behalf. They act as our data processor, using the data for this process only, deleting after a short period. Trustpilot acts as an independent controller for published reviews on their website. 

All third parties act under strict data processing agreements and only process data on our instructions. We do not sell or rent your personal data to any third party.

7. International Transfers

Some of our service providers may process or store data outside the UK or EEA (for example, in the United States).When this occurs, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses (SCCs), to protect your data to UK standards.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience and analyse website traffic. Certain cookies are necessary for the site to function; others require your consent.

For detailed information about the cookies we use, their purpose, and how you can manage or withdraw consent, please see our Cookie Policy.

9. Your Data Protection Rights

Under data protection law, you have the following rights:

• Access: to request a copy of the personal data we hold about you.
  
• Rectification: to have inaccurate or incomplete data corrected.
  
• Erasure: to request deletion of your data (“right to be forgotten”).
  
• Restriction: to limit how we process your data.
  
• Objection: to object to processing based on legitimate interests or direct marketing.
  
• Portability: to request your data in a structured, commonly used format.
  
• Withdraw consent: to withdraw any consent you have previously given (e.g., for cookies or marketing).
  

To exercise any of these rights, please contact us using the details below.

If you are unhappy with how we handle your data, you can also lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk. Telephone: 0303 123 1113

10. Security

We implement appropriate technical and organisational measures to safeguard your data, including encryption, access controls and secure hosting environments.

However, please note that no online transmission is completely secure, and you share data with us at your own risk.

11. Children’s Data

Our website and services are designed for adults and business users. We do not knowingly collect personal information from anyone under the age of 13.

12. Links to Other Websites

Our website contains links to third-party websites. We are not responsible for their privacy practices or content. We encourage you to review the privacy policy of every website you visit.

13. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on this page and the “Effective Date” above will show when it was last revised.

14. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or how your data is handled, please contact our Data Protection Lead: Data Protection Lead – Engage Media Ltd, Unit 10 Aylsham Business Park, Richard Oakes Road, Aylsham, Norwich, Norfolk, NR11 6FD, United Kingdom
Email: [email protected]