Business Fleet Editor, Know Your Business
John Ellmore is the Business Fleet Editor at Know Your Business, where he helps UK companies navigate the complex journey of transitioning to an electric fleet.
With a particular focus on EV salary sacrifice schemes, tax-efficient leasing, and sustainable business transport solutions, John’s expertise supports employers looking to modernise their fleets while reducing costs and emissions.
Drawing on over 20 years of experience in automotive and finance journalism, John brings clarity to the fast-changing world of electric vehicles.
He previously co-founded Know Your Money in 2004, serving as the site’s spokesperson for consumer finance and automotive issues. Today, at Know Your Business, he focuses on providing actionable guidance for SMEs and larger organisations making the shift to electric.
John has written for and contributed to a wide range of publications, including City AM, EV Schemes, Lift Share, FE News, and NerdWallet.com.
His insights have helped hundreds of business owners understand the financial benefits of EV incentives, Benefit-in-Kind (BIK) tax savings, and the practical implications of electric vehicle adoption for company car drivers and fleet managers.
